5 Nigerian Artiste With Over 100Million Views On YouTube
Music videos give us a visual representation of whatever that is being talked about in a song by an artiste, that is why a song is nearly irrelevant if it has no music video to reinforce it in the minds of the audience. More reason artistes’ drops visuals alongside with the audio.
Before now, artistes drop visuals of their song and tend to push it manually through offline marketers.
However, With Internet penetration expanding steadily across Nigeria, video streaming platforms, such as YouTube has now become an increasingly important medium for sharing, enjoying and appreciating Nigerian music videos.
Recently, artists usually take to their YouTube pages to post their music videos, promoting it and garnering multiple streams.
Till today, Youtube still remains one of the best ways to judge the success of an artiste’s visuals, as it provides real-time data that shows everyone how much people interact with the music video worldwide.
Although, YouTube numbers of our major artistes are not as impressive as that of some of their western or latin counterparts, but some still have good numbers of streams to show that indeed hard works pay.
In Particular, Afrobeats360 have decided to draft out a list of 5 Nigerian artistes with over 100Million views’ on Youtube.
“DAVIDO” with ‘Fall’ [158million Views] and ‘IF’ [100million Views]
In 2017 Davido dropped the visuals of one his hit tracks Fall of which he never imagined would be big as it is currently.
The video sits comfortably atop the list of most viewed Nigerian music videos with more than over 158million streams
interestingly,the director Daps shot video is not just Davido’s most viewed video ever, it is the most viewed Nigerian Music Video on YouTube and the 5th most viewed African music video on Youtube.
“If” on the other hand also set a record, racked up an impressive 100million views. With this,Davido becomes the only Nigerian artist with two music videos that has amassed over 100 million views on YouTube.
YEMI ALADE – “Johnny”[113million Views]
Released 3rd of March, 2014, Johnny has recorded over 113million YouTube Views
Before Davido’s Fall took over to become the most-watched Nigerian music video, Johnny was the leading music video.
Directed by the industry’s highly rated cinematographer, Clarence Peters, the video remains one of the most viewed music videos by a Nigerian female act.
SINACH – “Way Maker”[141million Views]
Sinach, is a Nigerian-born gospel music singer, songwriter, and senior worship leader at Loveworld. Her song, “Way Maker”, is her most popular song till date judging from its views. The video was directed by Ose Iria.
Also,it is the third Nigerian music video to surpass the 100 Million views on YouTube with over 141million Views.
TEKNO – “PANA”[120million Views]
Undoubtedly the greatest song of Tekno’s career.
The 2016 banger “Pana” is another music video on our list to surpass the 100 Million views on YouTube.
The video was shot by the veteran Clarence Peters and currently has over 120million views.
RUNTOWN – “Mad Over You”[101million Views]
On February 9, 2020, Runtown joined the 100Million YouTube views Geng with his 2016 smash hit, ‘Mad Over You‘
Again,it is arguably one of the greatest love songs to come out of Nigeria.
The Clarence Peters shot video, has more than 100Million views.